How I Work

I partner with early-stage startups (Seed to Series B) who’ve found traction but are stuck β€” whether in retention plateaus, scaling chaos, or product-market drift. My approach delivers fast clarity, sharp strategy, and repeatable systems through a structured, phased model.

πŸ”Ή Phase 1: Retention Readiness Sprint

Duration: 3 weeks   |   Pricing: $10–15K

A rapid diagnostic engagement to surface root causes of churn, disengagement, or user friction β€” and deliver immediate, high-leverage next steps.

  • Retention & onboarding audit
  • Customer journey mapping
  • Customer interviews & synthesis
  • Friction audit + quick wins roadmap
  • Internal value alignment workshop
  • Retention KPI framework

Immediate clarity + trust built through action. Sets the foundation for deeper work.

πŸ”Ή Phase 2: Retention & Scaling Deep Dive

Duration: 5–6 weeks (follows Sprint)   |   Pricing: $20–25K

A strategic engagement focused on product-led scaling: aligning your team, simplifying workflows, and setting a roadmap for sustainable growth.

  • Full journey redesign
  • Workflow & ops audit
  • Self-service & automation strategy
  • Human touch vs tech touch decision matrix
  • Scaling-focused KPI framework
  • Strategic roadmap (what to build, kill, simplify)

Clarity, alignment, and a product strategy that scales with your business.

πŸ”Ή Ongoing Partnership Options

(Available only after completing Sprint or Deep Dive)

  • Advisor Retainer – $3–5K/month
    Monthly call + async support + investor narrative input
  • Fractional CPO – $8–15K/month
    1–2 days/week leading product strategy and team delivery
  • Interim CPO – $15–25K/month
    3–4 days/week hands-on leadership during exec transition or scale phase

Ongoing strategic support from someone who already knows your business and team.

Why This Model Works

  • Low-risk starting point with fast ROI
  • Clear fork in the road before deeper investment
  • Builds internal momentum before big hires
  • Converts execution chaos into repeatable systems

Let’s talk

Book a discovery call or email me at will@example.com

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Will Larson

wlarson@gmail.com